![]() ![]() Eight of the makeup and skin-care brands under the L'Oréal umbrella each have a branded lens. On April 29, L'Oréal Paris partnered with Snap Camera, a desktop application that allows users to try Snapchat lenses during conference calls, to create its own filters. ![]() So why should we be interested in a new beauty app feature now? As the COVID-19 pandemic continues to grow and nonessential businesses remain to closed in much of the country, the last thing on most people's minds is what they look like on video conference calls. But this was at the start of stay-at-home orders when most people, us included, thought they'd be working from home for only a few weeks. When news first hit that Zoom had a beauty filter, many were delighted that a feature could give them a little virtual work-from-home glamour.
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